Heel pain that won't quit? Here's how to tell what it actually is — free book.
Heel Yourself by Jim Goetz: what heel pain usually is, what it isn’t, the 14-day plan in Chapter 8, and how to know when it’s time to get checked. The whole book, free, sent to your phone in seconds.
How we handle what you send us: Website privacy.
Your number is how the book reaches you. You’ll also get the Chapter 8 stretch by text on day two and nothing you didn’t ask for; reply STOP any time.


Before you ask
"What's the catch?"
None: the whole book, no chapter drip, no card, no appointment required.
"I've stretched before and it didn't help."
Most heel plans stretch the wrong tissue at the wrong time; Chapter 8 starts with the toe-pull, done before your first step of the day, and tells you what to do if two weeks change nothing.
"Is this plantar fasciitis? Do I need a doctor?"
The book’s first chapter is the three-question check; if your answers point to numbness, swelling, a fall, or pain that wakes you at night, it says see a physician first, and so do we.
Jim leads FIT Stretch and human-performance programs at Functionised; chiropractic care at FIT Clinic is provided by Dr. Michael Brandon, DC.
Information on this site is educational and is not a substitute for an examination.