Heel pain that won't quit? Here's how to tell what it actually is — free book.
Heel Yourself by Jim Goetz: what heel pain usually is, what it isn’t, the 14-day plan in Chapter 8, and how to know when it’s time to get checked. The whole book, free, sent to your phone in seconds.
Paperback $12.99 on Amazon. The digital edition is free here.
How we handle what you send us: Website privacy.
Your number is how the book reaches you. You’ll also get the Chapter 8 stretch by text on day two and nothing you didn’t ask for; reply STOP any time.

What the free copy includes
- The whole book, all 139 pages, as a PDF: no chapter drip, no card, no appointment.
- Chapter 8, the 14-day plan most readers start with.
- The two-minute morning toe-pull, done before your first step of the day.
- The three-question check, including when to see a physician first.
- A text check-in from a real person a couple of days in. Reply and someone at the clinic answers.
- A new free book every month, if you'd like the next one.
Before you ask
"What's the catch?"
None: the whole book, no chapter drip, no card, no appointment required.
"I've stretched before and it didn't help."
Most heel plans stretch the wrong tissue at the wrong time; Chapter 8 starts with the toe-pull, done before your first step of the day, and tells you what to do if two weeks change nothing.
"Is this plantar fasciitis? Do I need a doctor?"
The book’s first chapter is the three-question check; if your answers point to numbness, swelling, a fall, or pain that wakes you at night, it says see a physician first, and so do we.
Jim leads FIT Stretch and human-performance programs at Functionised; chiropractic care at FIT Clinic is provided by Dr. Michael Brandon, DC.
Information on this site is educational and is not a substitute for an examination.